The Time Paradox: The New Psychology of Time That Will Change Your Life


What if your attitudes towards time could explain why you are chronically late, why you might be likely to fight for rainforest preservation, or why you might be predisposed to addiction to drugs or alcohol? In THE TIME PARADOX: The New Psychology of Time That Will Change Your Life, Drs. Philip Zimbardo and John Boyd draw on thirty years of pioneering research to reveal, for the first time, how your individual time perspective shapes your life and is shaped by the world around you. Further, they demonstrate that your and every other individual's time zones interact to create national cultures, economics, and personal destinies.


Combining elements of psychology, practical advice, and social commentary, Drs. Zimbardo and Boyd explore the importance of time in the human experience. Like time, life moves at rapid speed and it’s up to us to identify how it affects our lives and how we can use time to our advantage. THE TIME PARADOX is a practical plan for finding your ideal blend of time perspectives so you get the utmost out of every minute. With Zimbardo and Boyd, you’ll overcome the mental biases that keep you too attached to the past, too focused on immediate gratification, or unhealthily obsessed with future goals. Time passes no matter what you do—it’s up to you to spend it wisely and enjoy it well.





Watch The Marshmallow Experiment, a video clip exploring the relationship between willpower, success, and the experience of time.



North American publisher: The Free Press

Foreign rights: The Marsh Agency

Jessica Woollard ( for the United Kingdom

Camilla Ferrier ( for Arabic World, Bulgaria, China, Germany, Hungary, Indonesia, Israel, Italy*, Japan, The Netherlands**, Russia, Spain, Taiwan, Thailand, Vietnam

Jemma McDonagh ( for Baltic States, Brazil, Croatia, Czech Rupublic, France, Greece, Iceland, Italy**, Korea, The Netherlands*, Poland, Romania, Scandinavia, Serbia, Slovenia, Slovak Republic, Turkey



Foreign rights sold: Japanese to Poplar Publishing Co.; Spanish (world) to Ediciones Paidos; Russian to Saint Petersburg State University; Portuguese (Brazil only) to Editora Objectiva; German to Spektrum Akademischer Verlag; Polish to Polish Scientific Publs PWN; Italian to Arnoldo Mondadori Editore SpA; Complex Chinese to PsyGarden Publishing Company; United Kingdom and Commonwealth to Rider; Dutch to Kosmos Uitgevers; Simplified Chinese (print and ebook) to Cheers Publishing Company; Hungarian to HVG; Turkish to Pegasus


Film rights: Gillian MacKenzie (




“A compelling and practical primer (filled with quizzes and tests) on making every moment count.”—Publishers Weekly

"If you are a decision maker, then you need to read this book. It informs about the central problem of how to discriminate between immediate rewards and future payoffs. The Time Paradox is comprehensive, admirably clear, and a delightful read."—Nassim Nicholas Taleb, author of The Black Swan

"The Time Paradox explores a very important topic from a fresh, practical, and entertaining perspective. Since time is limited for all of us, this book is well worth your time."—Daniel Amen, M.D., author of Change Your Brain, Change Your Life and Healing the Hardware of Your Soul

"The Time Paradox reveals how to better use your most irreplaceable resource, based on solid science and timeless wisdom."—Martin Seligman, author of Authentic Happiness

"Informed by the world's foremost expert on the psychology of time, The Time Paradox combines solid science, compelling stories, and crisp prose to illuminate how time, like the oxygen we breathe, pervades every aspect of our lives. Reading this book will yield insights into your own motivation and behavior and help you be happier, healthier, and more successful. It will also help you understand the source of many of the world's greatest triumphs and most pressing problems -- from terrorism to homelessness, from religion to love, from the successes and failures of CEOs to those of marriages. Zimbardo and Boyd have hit a home run."—Sonja Lyubomirsky, author of The How of Happiness

"Phil Zimbardo, a master at making complex ideas and discoveries in psychology, including his own, not only intelligible but fun and personally relevant for nonspecialists, has done it again, this time with the fascinating topic of time perspective. Bravo!"—Walter Mischel, Ph.D., Columbia University Niven Professor of Humane Letters in Psychology